Media Release


Medicate Your Bad Habits With a ‘Smidge’ of Help From Pfizer!

One of the world leading pharmaceutical companies, Pfizer, is now providing consumers with an innovative application, via mobile, that helps modify those small habits that affect you in the long run! It’s called ‘Smidge’!
Tuesday, November 23rd, 2010- Toronto, Ontario, Canada – Pfizer is reaching consumers in a holistic and natural way with the smidgeTM iPhone and Smartphone application, which encourages users to stay motivated to make small changes in their daily [health-related] habits, which improve your well-being in the long run.  The app has you checking in checking off activities each day.
Pfizer is more than meds, they care.  They are making it simple for people to change their lives.  Their message is this-- they are here for you and your loved ones medication is needed, but don’t want it to be a go-to for things that can be prevented on your own. 
What the smidgeTM offers—tips to eat better, strengthen your mind and body, manage stress, relate better, manage your health care and how to be brave!  You can also find these tips on their More Than Medication website at MoreThanMedication.ca.
About Pfizer: “A healthcare company dedicated to helping Canadians and animals live healthier lives.” (Pfizer, 2010) They discover and provide their consumers with innovative medicine and aim to become the world’s most valued company in the minds of consumers, patients, colleagues and business partners, along with the communities where they work and live.

PR Contact:
Tara Dunklee: dnkt0022@humbermail.ca - 905-555-1234
Steff Stutz: snowboard_6s@hotmail.com - 905-555-5678
Marketing Students From Humber College
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